Gone are the days where time lapse videos are just for capturing sunsets and blooming gardens. Time lapse videos can be a valuable asset for your marketing campaigns and increase customer engagement. The fact that time lapse videos are easy and quick to consume is a significant advantage in today’s competitive advertising landscape. 

When executed properly, the video content should speak for itself. However, you do have the option to add some form of voiceover narration or captions when necessary. The accelerated rate of the video footage adds an element of excitement and anticipation.

Time lapse videos are a necessity for the construction and real estate industry, but they also serve a purpose for many other types of businesses. A time lapse video can be a stand alone product, showing the entire build of an exhibit booth at a trade show or the entire exhibit hall, from concrete to the doors opening with crowds of attendees flowing in and through the aisles. Construction projects of all kinds, such as homes, buildings, giant cranes, custom vehicles, etc, are prime uses for a stand alone time lapse video.

Time lapse videos are also very effectively used as smaller clips within other videos that highlight an entire conference or trade show or other big event. 

• Showcase overall culture and design of headquarters or workspace
• A sizzle reel to build anticipation or act as a teaser campaign
• Capture the vendors and foot traffic of a conference or tradeshow
• A visual narrative of the construction of a building from start to finish
• A behind-the-scenes look of a process or production

Not every video works in a time lapse format. That’s why it is important to work with a professional video production company that knows which scenarios are a good fit. Emerald Motion Pictures can provide all the time lapse video guidance you need and handle all of the work — before, during and after.

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