What is a Time Lapse Video
Time-lapse videos condense long periods into short, captivating sequences, showing accelerated changes over time. Photographed or filmed at intervals, they reveal processes like construction, nature’s transformations, or busy cityscapes, creating visually stunning and informative content that captivates viewers with dynamic, fast-paced imagery.
Gone are the days where time lapse videos are just for capturing sunsets and blooming gardens. Time lapse videos can be a valuable asset for your marketing campaigns and increase customer engagement. The fact that time lapse videos are easy and quick to consume is a significant advantage in today’s competitive advertising landscape.
When executed properly, the video content should speak for itself. However, you do have the option to add some form of voiceover narration or captions when necessary. The accelerated rate of the video footage adds an element of excitement and anticipation.
Time lapse videos are a necessity for the construction and real estate industry, but they also serve a purpose for many other types of businesses. A time lapse video can be a stand alone product, showing the entire build of an exhibit booth at a trade show or the entire exhibit hall, from concrete to the doors opening with crowds of attendees flowing in and through the aisles. Construction projects of all kinds, such as homes, buildings, giant cranes, custom vehicles, etc, are prime uses for a stand alone time lapse video.
Time lapse videos are also very effectively used as smaller clips within other videos that highlight an entire conference or trade show or other big event.
- Showcase overall culture and design of headquarters or workspace
- A sizzle reel to build anticipation or act as a teaser campaign
- Capture the vendors and foot traffic of a conference or tradeshow
- A visual narrative of the construction of a building from start to finish
- A behind-the-scenes look of a process or production
Not every video works in a time lapse format. That’s why it is important to work with a professional video production company that knows which scenarios are a good fit. Emerald Motion Pictures can provide all the time lapse video guidance you need and handle all of the work — before, during and after.
Benefits of Time Lapse Photography
Creating a time-lapse video for business offers several valuable benefits:
1. Visual Impact: Time-lapse videos are visually striking and attention-grabbing, making them an effective way to engage audiences and stand out in a competitive market.
2. Storytelling: Time-lapses can tell a compelling story, showcasing a project’s progress, product development, or event highlights in a condensed and visually appealing format.
3. Brand Promotion: Time-lapses enhance brand visibility and recognition, reinforcing the business’s image and message while showcasing its capabilities or products.
4. Social Media Engagement: Time-lapses are highly shareable and can generate more likes, comments, and shares on social media platforms, increasing brand exposure and reach.
5. Demonstrating Expertise: Time-lapse videos demonstrate a company’s expertise, professionalism, and commitment to quality in its projects and endeavors.
6. Time Efficiency: Condensing lengthy processes into shorter videos saves time for viewers and enables them to grasp the main points quickly.
7. Versatility: Time-lapse videos can be used for marketing, training, presentations, and internal communications, making them a versatile asset for businesses.
8. Educating Customers: Time-lapses can educate customers about a product’s usage, assembly, or benefits, leading to better customer understanding and satisfaction.
9. Website and Trade Show Content: Time-lapses can enhance a business’s website or trade show displays, attracting more attention and leaving a lasting impression on visitors.
10. Competitive Advantage: Utilizing time-lapse videos creatively can give a business a competitive edge, setting it apart from competitors and leaving a lasting impression on customers and stakeholders.
Uses for Time Lapse Videos
Trade Show Hall Build-Out
From bare concrete to the trusses being raised, to exhibitors putting on the finishing touches, to the crowds entering the hall and filling the aisles, a professional time lapse video highlights the magnitude of your show.
Whether your construction project takes 1 day or several years, a professional time lapse video shows how you made something amazing from nothing.
Medical-Legal Sales & Marketing Manager
Owner, Vogel Photography, LLC
Heather Robinette, MBA
Revenue Operations Leader | HubSpot Expert
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