A Guide to the Best Product Photo Backdrops

In 2023, businesses spent nearly 9% of their total revenue on marketing. No matter what your company offers, it’s imperative to develop a comprehensive marketing strategy so you can effectively get your brand in front of the right people. Product photography is a key component of a successful strategy, but not everyone understands how to take their […]

Types of Product Photography: A Complete Guide

Professional photography equipment

We made it through major shopping events like Black Friday and Cyber Monday. Still, holiday shoppers are hitting online stores at high rates, and many e-commerce business owners are seeing unprecedented profits. Why aren’t you one of them? If you aren’t putting much effort into your product photography, therein lies your answer. About 75% of online shoppers […]